About Tony

Creative leader experienced managing strategy and development of digital experiences and products for world-class brands like The Walt Disney Company, Electronic Arts, and Universal Orlando Resort. Adept at leading diverse teams of creative, business and technical expertise across large matrixed organizations.

-RESUME-

Disney Parks and Resorts Digital
Senior Manager, Digital Account Management  | 6/14 – Present
· Lead a team of 20 with accountability for digital experience strategy, development and delivery across Walt Disney Parks & Resorts.
· Own effective working relationships across 30+ unique lines of business, 100+ individual stakeholders, Creative, Production, Product, and Technology teams, brokering solutions in support of organizational goals.
· Represent product strategy and delivery plans by advocating for value and benefits in executive forums.
· Responsible for collecting and synthesizing new product feature requests from users, internal stakeholder, business partners, sales, marketing, and executives to establish direction.
· Create Annual Operating Plans by line of business; oversee forecasting and ongoing budget management across portfolios ranging from k-MM.

EA SPORTS
Senior Manager, Digital & Mobile Product Management  |  4/08 – 6/14
· Oversaw owned domestic + international digital strategy and development for the EA SPORTS brand Portfolio (Madden NFL, NBA Live, Tiger Woods PGA TOUR, NCAA Football, FIFA, UFC, and NHL).
· Created the first Rewards Program for EA SPORTS FIFA. This gamification layer rewarded fans for on-site actions with redeemable points. In beta, we drove a 60% increase in content consumption on-site, and a 100% increase in time spent.
· Lead complete mobile-first, responsive website redesign effort across all global web properties.
· Implemented a CMS-driven, template based approach to developing and building brand websites with the goal of scalability, consistent UX, and lower cost. The new approach resulted in time-to-market and cost savings.
· Lead vendor reviews and selection for enterprise products (ex. Blogging Platforms, Forums, Site Search, etc.)
· With accountability to Legal and Privacy Counsel, ensured digital standards were identified, documented, and satisfied; including COPPA, PII Collection, etc…

Universal Orlando Resort
Manager, CRM & Digital Communications  |  3/05 – 4/08
· Developed and managed Universal’s digital communication strategy including segmented email campaigns, and regular digital correspondence.
· Maintained targets for database growth and revenue, continually optimizing the acquisition funnel and conversion, respectively.
· Constantly analyzed contactable universe to identify new marketable audience segment opportunities.
· Spearheaded the first ever mobile marketing initiative at Universal, an in-park, text-to-win car giveaway during Halloween Horror Nights.

Zapf Creation
Consumer & Trade Marketing  |  8/03 – 3/05
· Assisted with planning and execution of national TV and print advertising for 4 branded product lines.

Bernard Hodes Group
Advertising Account Management  |  11/00 – 8/03
· Developed and implemented multi-channel advertising campaigns for a spectrum of clients.

-EDUCATION-

University of Central Florida
Nicholson School of Communication
Bachelor of Arts, Advertising & Public Relations

-TRAINING / TOOLS-

Certification: Certified Scrum Product Owner (License # 000297011), Certified ScrumMaster (License # 000778738)
Training: Transition to Disney Leadership, EA University Management Training, GE/NBC Universal Leadership Development
Project Tracking & Documentation: Confluence, JIRA, Hansoft
Portfolio Management: Daptiv, Clarity/CA PPM
Analytics: Omniture Site Catalyst, Google Analytics

 

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