Creative leader with experience managing strategy and development of digital experiences and products for world-class brands like The Walt Disney Company, Electronic Arts, and Universal Orlando Resort. I have worked in multiple industries, and with diverse teams of creative, business and technical expertise.
Disney Parks and Resorts Digital
Senior Manager, Digital Account Management | 6/14 – Present
As part of Disney Parks and Resorts Digital I lead a team with responsibility for end-to-end, digital experience development in support of Domestic, Regional and Resort Marketing initiatives. My digital portfolio includes Walt Disney World Resort, and Disney Parks & Resorts.
Senior Manager, Digital & Mobile Products | 4/08 – 6/14
Oversaw owned digital channels for the EA SPORTS brand portfolio, (Madden NFL, FIFA, NHL, UFC, NCAA Football, Tiger Woods PGA TOUR, and NBA LIVE). Responsibilities included digital strategy, global website development, mobile development, and pan-label projects like gamification, blogging platforms, commenting solutions, and site search.
Universal Orlando Resort
Manager, CRM & Digital Communications | 3/05 – 4/08
Developed and managed Universal Orlando Resort’s digital CRM communication strategy, including monthly communication and segmented sales & marketing campaigns.
Consumer & Trade Marketing | 8/03 – 3/05
Assisted with the planning and execution of national TV and print advertising for 4 branded product lines.
Bernard Hodes Group
Advertising Account Management | 11/00 – 8/03
Developed and implemented strategic, multi-channel advertising campaigns for a spectrum of clients including healthcare, transportation and tourism.
University of Central Florida
Nicholson School of Communication
Bachelor of Arts, Advertising & Public Relations
-TRAINING / TOOLS-
Certification: Certified Scrum Product Owner (License # 000297011)
Training: Transition to Disney Leadership, EA University Management Training, GE/NBC Universal Leadership Development
Project Tracking & Documentation: Confluence, JIRA, Hansoft
Project Portfolio Management: Daptiv, Clarity/CA PPM
Web Analytics: Omniture Site Catalyst, Google Analytics