Creative leader with experience managing strategy and development of digital experiences and products for world-class brands like The Walt Disney Company, Electronic Arts, and Universal Orlando Resort. I have worked in multiple industries, and with diverse teams of creative, business and technical expertise.
Disney Parks and Resorts Digital
Senior Manager, Digital Account Management | 6/14 – Present
As part of Disney Parks and Resorts Digital, I lead a team of 18 with responsibility for digital experience strategy & development supporting Domestic, Regional and Florida Resident, Annual Pass and Resort Marketing initiatives. My digital portfolio includes Walt Disney World’s four theme parks, two water parks, 27 owned-and-operated resorts, Disney Springs and hundreds of merchandise and dining experiences.
Senior Manager, Digital & Mobile Products | 4/08 – 6/14
Oversaw all owned domestic + international digital experiences for EA SPORTS, including digital strategy and website development. Portfolio included: Madden NFL, NBA Live, Tiger Woods PGA TOUR, NCAA Football, FIFA, UFC, and NHL.
Universal Orlando Resort
Manager, CRM & Digital Communications | 3/05 – 4/08
Aligning with brand and product marketing, I developed and managed Universal’s communication strategy including segmented email campaigns, and e-newsletters.
Consumer & Trade Marketing | 8/03 – 3/05
Assisted with the planning and execution of national TV and print advertising for 4 branded product lines.
Bernard Hodes Group
Advertising Account Management | 11/00 – 8/03
Developed and implemented strategic, multi-channel advertising campaigns for a spectrum of clients including healthcare, transportation and tourism.
University of Central Florida
Nicholson School of Communication
Bachelor of Arts, Advertising & Public Relations
-TRAINING / TOOLS-
Certification: Certified Scrum Product Owner (License # 000297011)
Training: Transition to Disney Leadership, EA University Management Training, GE/NBC Universal Leadership Development
Project Tracking & Documentation: Confluence, JIRA, Hansoft
Project Portfolio Management: Daptiv, Clarity/CA PPM
Web Analytics: Omniture Site Catalyst, Google Analytics