Multi

According to a new study from Google and Nielsen, more screens is better than repetition when it comes to ad awareness. With all participants seeing the ads the same number of times, those with exposure across TV, PC, Mobile and Tablet had 74% brand recall, versus 50% from TV only. Specifics were more memorable too across more screens, with 39% recalling the car type, versus 22% of TV only viewers.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s