Traffic

So why is Facebook worth so much? Because it basically is the internet. According to data from Hitwise, Facebook.com gets one out of every eleven visits in the U.S., and one out of five page views (20%!) online in the U.S. are on Facebook.com. The site sequesters visitors as well, with the average visit time on Facebook.com being 20 minutes. Much more from Hitwise here.

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