Buy, don’t build. Announced this week, Zynga has purchased OMGPOP, developer of the uber-popular app Draw Something. According to the release, the app has been downloaded over 35M times for iOS and Android devices since launching 6-weeks ago, and was the #1 game on Facebook with 12.2M DAUs. Exact deal terms weren’t disclosed, estimates are in the $180-$200M range.