Saturation

In a report by CNBC, theAllAmerican Economic Survey, they estimate that half of all U.S. households (~55M) now own at least 1 Apple product. On average, households have 1.6 devices, with ¼ planning to buy at least one more product in the coming year. Apple owners skew male, college-educated, and younger. Also, as expected, the higher the income, the more Apple products you’re likely to own.

Advertisements