Nielsen is out with their Global Trust in Advertising Survey, surveying over 28k internet consumers from 50 countries. Blog here, download the report here, some notes below.

· 92% of consumers surveyed trust earned media like word-of-mouth recommendations from people they know.

· 70% trust consumer opinions posted online.

· 58% trust brand websites.

· 47% trust paid television, magazine, newspaper ads and brand sponsorships.

· Ad forms least likely to elicit trust are: SMS (29%), banner ads (33%), social network ads (36%) and online video ads (36%).