Pepsi is launching their first global ad/branding campaign next month, "Live for Now". Kicking off in the U.S., the campaign is based on the brand’s new positioning of capturing the moment, and will leverage key partnerships with emerging talent from art, music, sports, etc. Watch the most un-hip, collar popping video overview of the campaign here. Supporting the campaign digitally is Pepsi Pulse. The hub will promote a real-time top 10 pop culture ranking, looking at Facebook/Twitter and other trends, feature live chats with celebrities/artists, and generally promote the social conversation around the campaign. Additionally, on the music front, Pepsi has partnered with Twitter to on exclusive pop-up, Twitter-enabled concerts this summer.