The Interactive Advertising Bureau has released a new study, with an interesting look at mobile commerce. In April, the IAB had a group of mobile shoppers track their actions over a 2-week period. See an overview of the IAB Mobile Phone Shopping Diaries here, full report here, some notes below.
· 28% use their mobile devices to find product information
· 18% to find store locations
· 12% to compare prices
· 9% to purchase digital content
· 5% to purchase physical items