Commerce

The Interactive Advertising Bureau has released a new study, with an interesting look at mobile commerce. In April, the IAB had a group of mobile shoppers track their actions over a 2-week period. See an overview of the IAB Mobile Phone Shopping Diaries here, full report here, some notes below.

· 28% use their mobile devices to find product information

· 18% to find store locations

· 12% to compare prices

· 9% to purchase digital content

· 5% to purchase physical items

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