Shoppers

Interviewing 16,000 digital consumers from 16 countries, consulting firm Capgemini has released a new study entitled “Digital Shopper Relevancy”. Press release here, full report here, some notes below.

· 51% of respondents said in the next 8 years they expect brick and mortar stores to be showrooms for selecting and ordering products.

· 56% said they were likely to spend more money at a physical store if they had used digital channels to research ahead of the purchase.

· 73% expect online prices to be lower than those in physical stores.

· Over 50% said most retailers are inconsistent in the way they present themselves across online, social media, mobile and physical stores.

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