Gold

Tape-delays and instant availability online hasn’t hurt NBC’s Olympics coverage as much as you might think. According to the network, the opening night of competition was the highest ever, with 28.7M average viewers. That’s 5M more than Beijing and 2M more than Atlanta in ‘96. Online, they delivered 7M live streams and 13.2M total streams on Saturday, 943K for swimming alone. Day 1 in Beijing served 1.6M live streams and 5.2M total streams.

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