App commerce

According to a June survey from Nielsen, 47% of U.S. smartphone owners used a native shopping app in June 2012. Also noted, they are frequenting shopping apps on average 17 timers per month. Leading the way are eBay, Amazon and Groupon with unique audiences of 13.2M, 12.1M and 11.9M respectively.

Top 10 Shopping Apps for June 2012 (Smartphones, U.S.)
Rank Application Unique Audience Avg Time Spent
(hh:mm:ss)
1 eBay Mobile 13,161,000 1:04:02
2 Amazon Mobile 12,122,000 0:18:39
3 Groupon 11,942,000 0:21:16
4 Shopkick 6,481,000 3:19:11
5 LivingSocial 4,349,000 0:09:10
6 Walgreens 2,810,000 0:08:07
7 Target 2,215,000 0:07:53
8 RedLaser 1,889,000 0:04:10
9 Out of Milk Shopping List 1,735,000 0:31:30
10 SavingStar Grocery eCoupons 1,573,000 0:06:42
Read as: During June 2012, 13.2 million smartphone owners used the eBay Mobile application, from Android/iPhone handsets in the US.

Source: Nielsen

Advertisements