Reward is getting into the gamification business. Rumored to be leveraging the services of BigDoor, they’ve launched a new loyalty program called Fan Rewards, previously in beta. By taking certain actions (reading articles, commenting on blogs, etc) or completing tasks on the site, users earn virtual coins which can be used to enter sweepstakes, buy NFL merch, and receive other shopping discounts. Press release here, sign up and learn more here.