From Forbes, the Fab 40. Covering categories of businesses, events, athletes and teams, here are their 10 most valuable sports brands in the world. Details, top 3 below.
· Businesses: Nike ($15.9B), ESPN ($11.5B), Adidas ($6.8B)
· Events: Super Bowl ($470M), Summer Olympic Games ($348M), FIFA World Cup ($147M)
· Athletes: Tiger Woods ($38M), Roger Federer ($29M), Phil Mickelson ($26M)
· Teams: New York Yankees ($363M), Manchester United ($293M), Real Madrid ($255M)