Adobe is out with a new study, The State of Online Advertising. tl;dr – Consumers don’t like online advertising very much. Notes below from the survey.
· 68% of consumers find online ads “annoying”, 51% “distracting” and 54% say online banner ads don’t work.
· Print magazines and while watching a favorite TV show are the two most preferred places to look at an ad.
· 66% of consumers fee TV commercials are more important than online ads.
· 73% want advertisements to tell a unique story, not just try to sell.