Interesting information from a recent Harris Poll about U.S. sports. Professional Football is still our game, with 34% of respondents citing it as their favorite sport. 16% of adults named baseball, 11% college football. Since the poll’s inception in 1985, college football has gained 1%, while baseball has gone down 7%. Mix of related info below, AdAge report here.
· 109.3M U.S. adults over 18 years of age, watched, attended or listened to an MLB game from February 2011 through March 2012. Baseball was most popular with 50-to-64-year-olds and Midwesterners.
· 92.6M U.S. adults over 18 years of age, watched, attended or listened to a college football game from February 2011 through March 2012. College football was most popular with the 18-to-24-year-old demo and Southerners.