Search

Great new study from Google, Mobile Search Moments: Understanding How Mobile Drives Conversions. Full report here, blog here, and notes below.

· 77% of mobile searches happen at home or at work. 17% on the go.

· 55% of conversions from mobile searches happen within one hour.

· On average, each mobile search triggers nearly two additional actions. Those include: open-ended actions like additional research (36%), website visit (25%), store visit (17%), purchase (17%), or a phone call (7%).

· 45% of mobile searches are conducted to help make a decision.

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