· 77% of mobile searches happen at home or at work. 17% on the go.
· 55% of conversions from mobile searches happen within one hour.
· On average, each mobile search triggers nearly two additional actions. Those include: open-ended actions like additional research (36%), website visit (25%), store visit (17%), purchase (17%), or a phone call (7%).
· 45% of mobile searches are conducted to help make a decision.