Adobe is out with their 2013 Video Benchmark Report. Great info looking at stats and trends in digital video. Full report here, notes below.
· Digital video consumption has grown 30% year over year in Q4 2012. From Q3 to Q4 2012 alone, video consumption grew 13%.
· Video starts on smartphones tripled year over year from 2011 to 2012.
· New TV and sports content drove the highest growth in video streams in Q4 2012.
· Facebook dominates the social referrals but Twitter is three times more likely to refer to a video than other types of content.