New data shows what my Facebook feed already knows… moms love social networks. According to BabyCenter’s 2013 Social Mom Report, 91% of moms check-in with a social media network on a regular basis, making them 20% more likely to use social media than the general public. Additional notes below.
· 89% of mobile moms use a smartphone or tablet access social media.
· 25% of moms 18-34 are on Twitter
· 61% of moms say they’ve visited Pinterest at least once in the last six months which is double that of the general population.
· Moms make up only 18% of the total internet audience, but they’re responsible for 32% of online spending.