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New data from Google Think Insights shows that shoppers who use mobile in-store tend to spend more than those who don’t. Full findings here, notes below.

· 79% of smartphone owners are smartphone shoppers

· 84% of these shoppers use their phone to help shop while in a store

· 15 minutes is the average time smartphone shoppers use their phones in-store.

· Consumers choose search as their #1 in-store resource to help make purchase decisions (82%) behind store website (62%) and brand website (50%).

· There is a +50% median basket size increase between smartphone shoppers and frequent smartphone shoppers in the Health & Beauty space. +40% in Appliances.

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