Brand

Interbrand has released their 14th annual ‘Best Global Brands” report. Based on financial performance, consumer influence, and brand strength, for the first time in the 13 years of the report, Coca-Cola has been dethroned from the #1 spot, replaced this year by Apple. Google also jumped over Coke, landing at #2. Coke, IBM and Microsoft round out the top 5. Full list here, press release with more.

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