Targeted

Timely, relevant communication, that’s all people want. In a great example, Macy’s and Shopkick are teaming up to leverage Apple’s iBeacon feature released with iOS7. It goes like this: ShopKick installs shopBeacons at Macy’s (NY and SF so far). The shopBeacon hardware (via Bluetooth) alerts the shopkick app on your phone when you enter the store. It can welcome you, deliver you deals, discounts and recommendations, as well as deliver department –based info and recommendations. More here.

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