Consumers want content when they want it… and it’s exemplified on Netflix. Interesting new study here about on-demand consumption, notes below.
· 61% of subscribers binge-watch (2-3 episodes in a week every few weeks) regularly.
· 37% postpone viewing an entire series to watch via streaming at a later date.
· 80% said that watching multiple episodes of the same show in a row makes it more enjoyable.