Binge

Consumers want content when they want it… and it’s exemplified on Netflix. Interesting new study here about on-demand consumption, notes below.

· 61% of subscribers binge-watch (2-3 episodes in a week every few weeks) regularly.

· 37% postpone viewing an entire series to watch via streaming at a later date.

· 80% said that watching multiple episodes of the same show in a row makes it more enjoyable.

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