Facebook wants your World Cup advertising dollars, and dropped some impressive network stats to make their case. According to FB:
· There are approximately 500M Facebookers who are soccer fans. Defined as those who have liked a team or a player’s page.
· Brazil leads the way with 53.8M fans, the U.S. is No. 2 with 48.9M.
· 62% of soccer fans were on Facebook every day in a recent week.
· Soccer fans post 1.7x more photos, send 1.9x more messages, post 1.8x more updates, upload 1.7x more videos and make 1.7x more comments than the average person on Facebook.