One of the online video streaming success stories, MLB.tv turned 10 this week. The first game they broadcast in 2002 on the net was NY vs. TX, with 30k fans watching. Since then, MLB.tv has broadcast 1.5B live video streams and accumulated over 3.7M subscribers. In 2012, MLB.tv is averaging 1.1M live video streams per day, and has seen 27.3M mobile live video streams. There iPad app, At Bat 2012 , was downloaded 3M times in the first week of the 2012 baseball season. Press release here.